Approach

FRANK is a Marketing Communications company comprised of a broad network of seasoned advertising professionals. Each specialist has their own remote office and works closely with the team using collaborative web tools like Skype and Basecamp. Specialists are hand picked for projects based on their suitability and are managed by senior account staff. Project teams are bound together by clear, but flexible, processes that add clarity and purpose.

Everyone at FRANK escaped from a big business background, mostly in large ad agencies. These professionals now work together under a more nimble and perceptive culture. People at FRANK are natural, comfortable, witty, fresh on ideas, and brave.

advantages

Our structure affords us practical advantages over traditionally organized agencies. We’re also the most interesting people in the business with plenty of worldly experience to pull insights and stories from.  With FRANK you can expect:

• A custom built team of senior professionals with experience directly relevant to your situation.
• Big Ad Agency talent at lower cost. No overhead or management layers drives a lower price.
• Great ideas. Our culture nurtures innovation and we’re brave enough speak up.
• Fast turnarounds. Our structure is procedurally light… we just get on with it.
• Integrated campaign capabilities that span interactive, social, and traditional media.
• Transparency in media buying. We don’t recommend media based on our mark up.
• No retainer agreements. We work project to project and rely on performance to keep you.
• A practical working methodology. A simple and intelligent approach.

You and FRANK

FRANK is action orientated and works well with organizations that are strategic, nimble, smart and grounded. We tend not to be considered by, or interested in, corporations that need huge infrastructure and layers of management.

We’ve worked in the public and private space and spanned markets ranging from biotech to fashion. We have senior specialists with experience in most  market categories and can assemble high performance teams around your requirements.

Typically, we work with mid market companies for Directors and VP’s to support marketing departments that have limited capability, or add a much-needed strategic and creative boost to their tired efforts. Normally the companies we work with are price sensitive and need actionable strategies.