Tag Results For: Art, Branding, Creative Direction, Design, Strategy or Writing
Roam Mobility launches across Canada
This week we launched Roam Mobility across Canada. The PR strategy was activated by our friends at SIP Publicity, and lots of social media support by our other friends at Social Victory. Media response was strong and consumers are showing relief...
Roam Mobility
Roam Mobility is a new Canadian mobility company that specializes in products and services for the traveler. They launched January 2012 and needed FRANK's help getting their brand off the ground. Services included brand strategy, brand identity, marketing strategy, Collateral development...
Roam Mobility – Identity
We unveiled the new Roam Mobility Identity last week and are working hard on applying it to a new website, packaging and a launch campaign for mid January. This product is really going to shake things up for Canadian mobility providers because they are slashing US roaming rates by 99%. A...
Jay Senetchko
Jay Senetchko is primarily self-taught, although his painting has been strongly influenced by apprenticeships with both Gideon Flitt and Odd Nerdrum. His paintings are vignettes that are thematically driven and focus on history, art theory, social themes and personal experiences for...
INDUSTRIAL BRAND + FRANK
FRANK is teaming up with Industrial Brand to deliver on the Roam Mobility project. This partnership may result in some verbal uppercuts, chest beating, fist fighting, and the occasional groinal kick... but sometimes it just makes sense to dance with a peer to bring the best work to...
INTRODUCING – ROAM MOBILITY
FRANK is happy to be getting together with Roam Mobility on a re-brand project. Roam offers affordable international telephone roaming that's a fraction of the rate of the major carriers (so you no longer have to get screwed by your phone company when traveling!) They're already...
A LOTTA BOTTLE
Talia Cohen designed this saucy wine label for FRANK’s Christmas promotion last year. We posted it online and within a few weeks were winning packaging awards, being featured in design publications, and being asked to exhibit at wine shows. The idea is that you substitute platitudes for...
Advertising campaigns
By delivering a powerful message that resonates with consumers you can increase product awareness, drive purchase intent, increase brand advocacy, differentiate from competitors, increase perceived value, increase customer loyalty, educate on features and benefits, and open new markets...
brand audit – a snapshot
Brands are critical as they enable you to differentiate your company and product, increase value, attract and retain great staff/suppliers/customers, increase customer intimacy, drive acquisition costs down... and more. Making sure your brand is relevant to your customer base is critical...
Marketing Strategy
A good marketing strategy will focus finite resources towards increased sales and competitive differentiation. A ‘great’ marketing strategy will also have a touch of creative genius that inspires all those it comes into contact with. This added dimension is applied through an explicit...
Creative Services
Using strong imagery in your marketing communications enables you to appeal to people on a deeper emotional level, prompting positive responses like amiability, trust, competence, innovation, scale and much more (i.e. whatever your brand attributes are). Strong brands use this technique...
Run a campaign
Getting your product to market requires a campaign. Whether you have the right message, the right media and the right audience will determine the success or failure of your investment. These aspects of advertising are not dark arts and can be determined with some thoughtful planning. We...
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Ideas
Ideas are everything. To cut through the clutter of everyday noise and inspire people everything you do needs to hinge on a good idea. Whether its an advertising campaign, a piece of collateral, a business idea, or a piece of packaging… the idea will be the factor that makes it win or...
Branding
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
Naming
A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...
Social Media Marketing
Social Media Marketing is a new form of marketing that’s a result of Internet applications allowing content ‘consumers’ to also become content ‘creators’. Within social media, information and ideas are exchanged in a purely democratized manner (i.e. there is little room for...
Business to Business
Marketing and advertising principles still apply in the B2B space and all the things we do at FRANK within the consumer space are relevant to this category. Marketing between businesses has its nuances, but ‘people’ run businesses and therefore the rules of sensory delight and...
Ginch Gonch
Ginch Gonch approached FRANK whilst they were in a period of expansion. FRANK helped the naughty underwear brand manage their expansion with a controlled marketing strategy, a PR strategy, and a structured communication department. All the innuendo and nakedness made this one of FRANKS...
Blog Posts
Peter Holst – New work
In his photography, Peter Holst creates intense and dramatic narratives that...
Of Puns and Fun
In an effort to deliver fresh ideas, Creative Directors often end up...
A Picture Speaks A Thousand Words
Designers are always accused of placing great emphasis on white space. It is...
