Tag Results For: Event, Events or Marketing Strategy
INDUSTRIAL BRAND + FRANK
FRANK is teaming up with Industrial Brand to deliver on the Roam Mobility project. This partnership may result in some verbal uppercuts, chest beating, fist fighting, and the occasional groinal kick... but sometimes it just makes sense to dance with a peer to bring the best work to...
PUBLIC SPEAKING – MUSEUM OF VANCOUVER
'Interesting Vancouver' will be on Friday October 14th at the museum of Vancouver and doors will open at 6pm. Interesting Vancouver is a multi-disciplinary conference with no theme, the only prerequisite is that the speaker is interesting! Tickets go on sale soon
Frank Advertising
Welcome to the new website for FRANK Advertising. Over the last few years FRANK has worked with international award winning talent for some great Canadian brands. It’s been wonderful watching the Agency prove itself and earn the respect of peers, and it’s a privilege working with such...
Advertising campaigns
By delivering a powerful message that resonates with consumers you can increase product awareness, drive purchase intent, increase brand advocacy, differentiate from competitors, increase perceived value, increase customer loyalty, educate on features and benefits, and open new markets...
brand audit – a snapshot
Brands are critical as they enable you to differentiate your company and product, increase value, attract and retain great staff/suppliers/customers, increase customer intimacy, drive acquisition costs down... and more. Making sure your brand is relevant to your customer base is critical...
Marketing Strategy
A good marketing strategy will focus finite resources towards increased sales and competitive differentiation. A ‘great’ marketing strategy will also have a touch of creative genius that inspires all those it comes into contact with. This added dimension is applied through an explicit...
Creative Services
Using strong imagery in your marketing communications enables you to appeal to people on a deeper emotional level, prompting positive responses like amiability, trust, competence, innovation, scale and much more (i.e. whatever your brand attributes are). Strong brands use this technique...
Ideas
Ideas are everything. To cut through the clutter of everyday noise and inspire people everything you do needs to hinge on a good idea. Whether its an advertising campaign, a piece of collateral, a business idea, or a piece of packaging… the idea will be the factor that makes it win or...
Branding
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
Naming
A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...
Social Media Marketing
Social Media Marketing is a new form of marketing that’s a result of Internet applications allowing content ‘consumers’ to also become content ‘creators’. Within social media, information and ideas are exchanged in a purely democratized manner (i.e. there is little room for...
Event planning and activation
Bringing your brand or product to life through experiential marketing is a powerful technique that provides high customer intimacy and advocacy. Well planned and executed events allow you to showcase new developments for PR purposes, create stable relationships with highly targeted...
Business to Business
Marketing and advertising principles still apply in the B2B space and all the things we do at FRANK within the consumer space are relevant to this category. Marketing between businesses has its nuances, but ‘people’ run businesses and therefore the rules of sensory delight and...
BioLytical – Virgin Mobile
BioLytical is a BC based company with international reach. FRANK helped BioLytical launch the 60 second HIV test kit by bringing in Virgin Mobile as a top tier sponsor. With Virgins help, BioLytical was able to take its product on a national road trip securing media attention on all the...
Coastal Contacts
Coastal Contacts are an international brand with online stores in Canada, US, Australia, New Zealand and more. FRANK developed the advertising platform for the brand; designing and building a series of Flash interactive ads and landing pages. FRANK also re-branded 'Lensway', one of...
Envision Credit Union
Envision Credit Union had no way of using their existing brand platform to attract a younger audience. To remedy this, FRANK created a fresh aesthetic and launched a series of exciting marketing initiatives to secure the interest of 18 to 25 year olds. This included direct mail, web...
Katie Reiach
With a background in broadcast journalism, Katie Reiach made the transition into the world of Public Relations in the late 1990’s, where she soon discovered her passion for bringing stories of substance to the attention of the media. Most recently, Katie designed and implemented the...
Blog Posts
Peter Holst – New work
In his photography, Peter Holst creates intense and dramatic narratives that...
Of Puns and Fun
In an effort to deliver fresh ideas, Creative Directors often end up...
A Picture Speaks A Thousand Words
Designers are always accused of placing great emphasis on white space. It is...
