Using strong imagery in your marketing communications enables you to appeal to people on a deeper emotional level, prompting positive responses like amiability, trust, competence, innovation, scale and much more (i.e. whatever your brand attributes are). Strong brands use this technique...
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
FRANK recently visited a school and helped them with an art project designed to increase their cognitive skills and co-ordination. Each child thought of a country they liked, then thought of something that represented that country, then they designed and made the object from wire and...