Frank Advertising Agency » Campaign

Packages

Chris Neary — Wed, 29 Sep 2010 08:24:42 +0000

With small to medium businesses in mind, FRANK has grouped together some of our most popular services. These fixed-priced offerings are ideal for testing a new marketing channel, launching a project with a very short lead time, and for situations where a fully customized solution isn’t necessary. Packages are presented “a la carte”, allowing you to pick and choose the components that are right for your brand and situation.

Advertising campaigns

Chris Neary — Tue, 28 Sep 2010 08:00:52 +0000

By delivering a powerful message that resonates with consumers you can increase product awareness, drive purchase intent, increase brand advocacy, differentiate from competitors, increase perceived value, increase customer loyalty, educate on features and benefits, and open new markets. To reach potential customers in today’s crowded marketplace your advertising needs to be smart, attractive, brand relevant, and appear in the right places at the right time.

Our Creative Directors have won Cannes Lions awards for their work and contributed to campaigns for companies like GM, Ford, Intel, Compaq, Colgate, Cathay Pacific, Rogers, Duracell, Nike, Kraft, and Unilever. We also have online and digital Media Planners that have handled international multi million dollars accounts like Telus, A&W Foods, Safeway, Shell, VW, Lush Cosmetics, BC Hydro, and Pacific Newspaper Group.

At FRANK we’re aware that campaigns need to be intelligent, strategic, financially realistic, have appropriate interactive elements and social connectivity, be measureable, be integrated across all relevant media formats… and of course be quick to market. Typically, activating a campaign demands careful consideration of:

Message development (what’s the best aspect of the product to focus on)
Customer definition (demographics and psychographic profiles)
Competitive gap analysis (what market space is available for domination)
Geographic reach (what markets to penetrate, and what idiosyncrasies they have)
Media apertures (where and when will customers be most responsive to the message)
The big idea (what’s going to make this campaign get noticed)
Budget adherence (how is the finite budget best spent)
Project management (getting the ads produced and in media on time)

If you’d like to talk with us about how to get your message in bright lights please contact us to schedule a conversation.

Run a campaign

Chris Neary — Sun, 26 Sep 2010 22:52:52 +0000

Getting your product to market requires a campaign. Whether you have the right message, the right media and the right audience will determine the success or failure of your investment. These aspects of advertising are not dark arts and can be determined with some thoughtful planning. We have our own Don Draper just for this.

The Campaign Package involves a creative director, marketing strategist, media planner and art director. These guys will walk you through what they need in order to craft the message, choose the media, design the artwork, manage the logistics and get your product infront of the right eyeballs.

Advertise on the web

Chris Neary — Sat, 25 Sep 2010 19:20:58 +0000

Benefit from the Web’s extensive reach of consumers from all walks of life. The Online Reach package includes everything you need to quickly and efficiently advertise on a variety of Web sites. This package works well for advertisers wishing to reach a large, but targeted, audience quickly and at a low cost per ad impression. Users may be targeted based on various criteria including geography, language, past online behaviour, interests, and more. Ad placements can include some of the Web’s most popular sites as well a variety of very niche-oriented specialty properties.

Packages include ad creative development & production, media planning & buying, ad trafficking, monitoring & optimization, and detailed reporting of results. Some online ad campaigns require thorough strategic development, but for those cases where you want to broadly spread a simple message, the Online Reach package may be a great fit.

BioLytical – Virgin Mobile

Chris Neary — Fri, 17 Sep 2010 20:11:54 +0000

BioLytical is a BC based company with international reach. FRANK helped BioLytical launch the 60 second HIV test kit by bringing in Virgin Mobile as a top tier sponsor. With Virgins help, BioLytical was able to take its product on a national road trip securing media attention on all the national news stations. Richard Branson still uses the test kits in his outreach programs in Africa.

Kyoto Planet

Chris Neary — Thu, 16 Sep 2010 03:47:15 +0000

Kyoto Planet are a large environmental consultancy that partner with large corporations to measure, reduce, and if necessary offset their carbon footprint, to comply with Federal rulings according to the Kyoto Protocol. FRANK helped Kyoto Planet with their brand identity, a marketing strategy to get introductions to key CEO’s, and their messaging across all their communications.

Coastal Contacts

Chris Neary — Tue, 14 Sep 2010 18:50:53 +0000

Coastal Contacts are an international brand with online stores in Canada, US, Australia, New Zealand and more. FRANK developed the advertising platform for the brand; designing and building a series of Flash interactive ads and landing pages. FRANK also re-branded ‘Lensway’, one of Coastal Contacts urban/youth focused sub brands.

Nadeen Boman

Chris Neary — Mon, 13 Sep 2010 17:13:25 +0000

Nadeen Boman is a Canadian icon in fitness and nutrition who hosts 2 shows on national TV. Nadeen wanted to expand her brand to take advantage of market opportunities and partnered with FRANK to create an online business that offers fitness and meal plans. FRANK positioned the brand, shot the photography, designed the site, defined the product, arranged payment gateways and found 3rd parties to manage fulfillment.

Mammoth Mountain

Chris Neary — Mon, 13 Sep 2010 00:40:11 +0000

Mammoth Mountain Ski Resort wanted to try putting interactive advertising into their marketing mix. FRANK designed and built a series of Flash ad’s to promote lift passes and hotel accommodation for the upcoming season. FRANK also planned the media for the campaign and consulted on messaging.

Off The Wall Clothing

Chris Neary — Thu, 09 Sep 2010 22:28:28 +0000

Off The Wall Clothing have 12 stores in key locations in major cities across Canada. A shift in buyer behavior prompted the organization to partner with FRANK on a marketing strategy project. Subsequently, FRANK became the agency that managed all aspects of OTW’s marketing communications, including media planning and buying, art direction, digital advertising, print, billboard, tv, PR, and more.