LeaveTown are incredibly passionate about the outdoors. They have an impressive inventory of luxury apartments and homes across Canada, all finely curated to appeal to affluent international travellers looking to get out of the city. LeaveTown are expanding their product line to include...
Bradley George is a personal jeweller with an international client base. He was looking for a complete re-brand in order to differentiate from his peers and elevate his client base. He was looking for an aesthetic with an international appeal, a sense of wonder and awe, an avant garde...
Indochino is the world leader in custom online menswear. Customers submit their size specifications online and then remote tailors create a custom suit. The suit is then delivered to any part of the world within 6 weeks. Indochino are in an enormous...
Nadeen Boman is a national fitness and nutrition brand. She hosted 2 TV shows for the Slice network on prime time TV. Since first airing 4 years ago, her shows have syndicated in the UK, Australia and the US. Nadeen offers fitness training and nutrition products and came to FRANK looking...
WOW! What a great day. The event was a huge success and we sold out with 2300 people. That makes TEDx Vancouver the largest TEDx globally. The speakers were great, the food was great, the creative was brilliant (achem!) and the venue just added to the magic. I'm looking forward to next...
I'm happy to announce that this year we've been chosen by TEDx Vancouver as their creative agency. It's a huge honor because I've been following their parent brand TED.COM for years and am consistently in awe at their thought leadership. To be a part of this brand is humbling. The...
Licious Living are Vancouvers personal meal delivery service and FRANK is helping them extend their reach across BC. FRANK negotiated a partnership with Saputo's Home Delivery Service to carry Licious products, and also developed marketing...
FRANK supports Canadian commercial and fine artists. Andy Dixon is making waves in the Vancouver art scene and we'd like to share some of his work with you. Growing up involved in punk rock, Dixon was moved by the energy and urgency in the music and drawn to the idea that the impulse of...
FRANK supports commercial and fine artists across Canada. Anthony Redpath is a FRANK favourite and is about to show his recent work in Vancouver and Toronto. His current body of work he's motivated by changes and ironies in contemporary coastal life and the imprint of humans on the...
This week we launched Roam Mobility across Canada. The PR strategy was activated by our friends at SIP Publicity, and lots of social media support by our other friends at Social Victory. Media response was strong and consumers are showing relief...
Roam Mobility is a new Canadian mobility company that specializes in products and services for the traveler. They launched January 2012 and needed FRANK's help getting their brand off the ground. Services included brand strategy, brand identity, marketing strategy, Collateral development...
Jay Senetchko is primarily self-taught, although his painting has been strongly influenced by apprenticeships with both Gideon Flitt and Odd Nerdrum. His paintings are vignettes that are thematically driven and focus on history, art theory, social themes and personal experiences for...
FRANK is teaming up with Industrial Brand to deliver on the Roam Mobility project. This partnership may result in some verbal uppercuts, chest beating, fist fighting, and the occasional groinal kick... but sometimes it just makes sense to dance with a peer to bring the best work to...
FRANK is happy to be getting together with Roam Mobility on a re-brand project. Roam offers affordable international telephone roaming that's a fraction of the rate of the major carriers (so you no longer have to get screwed by your phone company when traveling!) They're already...
Talia Cohen designed this saucy wine label for FRANK’s Christmas promotion last year. We posted it online and within a few weeks were winning packaging awards, being featured in design publications, and being asked to exhibit at wine shows. The idea is that you substitute platitudes for...
Brands are critical as they enable you to differentiate your company and product, increase value, attract and retain great staff/suppliers/customers, increase customer intimacy, drive acquisition costs down... and more. Making sure your brand is relevant to your customer base is critical...
Social Media Marketing is a new form of marketing that’s a result of Internet applications allowing content ‘consumers’ to also become content ‘creators’. Within social media, information and ideas are exchanged in a purely democratized manner (i.e. there is little room for...
A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...