Tag Results For: Marketing Strategy
new client – LeaveTown.com
LeaveTown are incredibly passionate about the outdoors. They have an impressive inventory of luxury apartments and homes across Canada, all finely curated to appeal to affluent international travellers looking to get out of the city. LeaveTown are expanding their product line to include...
Marilyn Jean
Marilyn Jean is a members only flash sale site for mothers. They engaged FRANK to develop a brand strategy and potentially re-design their graphic identity. The results were so profound that they prompted a re-position in the market and fundamental changes to the way they do business...
Roam Mobility
Roam Mobility is a new Canadian mobility company that specializes in products and services for the traveler. They launched January 2012 and needed FRANK's help getting their brand off the ground. Services included brand strategy, brand identity, marketing strategy, Collateral development...
Roam Mobility – Identity
We unveiled the new Roam Mobility Identity last week and are working hard on applying it to a new website, packaging and a launch campaign for mid January. This product is really going to shake things up for Canadian mobility providers because they are slashing US roaming rates by 99%. A...
Business to Business
Marketing and advertising principles still apply in the B2B space and all the things we do at FRANK within the consumer space are relevant to this category. Marketing between businesses has its nuances, but ‘people’ run businesses and therefore the rules of sensory delight and...
Event planning and activation
Bringing your brand or product to life through experiential marketing is a powerful technique that provides high customer intimacy and advocacy. Well planned and executed events allow you to showcase new developments for PR purposes, create stable relationships with highly targeted...
Social Media Marketing
Social Media Marketing is a new form of marketing that’s a result of Internet applications allowing content ‘consumers’ to also become content ‘creators’. Within social media, information and ideas are exchanged in a purely democratized manner (i.e. there is little room for...
Branding
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
Ideas
Ideas are everything. To cut through the clutter of everyday noise and inspire people everything you do needs to hinge on a good idea. Whether its an advertising campaign, a piece of collateral, a business idea, or a piece of packaging… the idea will be the factor that makes it win or...
Marketing Strategy
A good marketing strategy will focus finite resources towards increased sales and competitive differentiation. A ‘great’ marketing strategy will also have a touch of creative genius that inspires all those it comes into contact with. This added dimension is applied through an explicit...
Ginch Gonch
Ginch Gonch approached FRANK whilst they were in a period of expansion. FRANK helped the naughty underwear brand manage their expansion with a controlled marketing strategy, a PR strategy, and a structured communication department. All the innuendo and nakedness made this one of FRANKS...
Off The Wall Clothing
Off The Wall Clothing have 12 stores in key locations in major cities across Canada. A shift in buyer behavior prompted the organization to partner with FRANK on a marketing strategy project. Subsequently, FRANK became the agency that managed all aspects of OTW's marketing...
Envision Credit Union
Envision Credit Union had no way of using their existing brand platform to attract a younger audience. To remedy this, FRANK created a fresh aesthetic and launched a series of exciting marketing initiatives to secure the interest of 18 to 25 year olds. This included direct mail, web...
On Message Media
An established video production company needed help launching their new Media Training service. In association with our partners at Coastlines Creative, FRANK created a go to market plan for a new service. This included naming, positioning, defining the brand attributes, defining the...
Chris Neary
Chris Neary began his career in London at Omnicom owned AGENCY.COM, a full service interactive advertising agency. Chris became a Creative Director on brands like Intel, FoxTV, Endemol, Colgate, and Compaq focusing on early adopters of internet and mobile advertising and commerce. It was...
Eric Brooke
Eric has worked in marketing & communications for 17 years, in private and public corporations, non-profit and government sectors in both Europe and North America. In addition to leading divisions responsible for delivering core marcoms strategy and execution, Eric has also been...
Katie Reiach
With a background in broadcast journalism, Katie Reiach made the transition into the world of Public Relations in the late 1990’s, where she soon discovered her passion for bringing stories of substance to the attention of the media. Most recently, Katie designed and implemented the...
Victoria Newitt
Victoria began her marketing career for a large tour operator in the UK before moving into CPG and working for Kellogg. She worked in Consumer Promotions, Brand Management and Innovation. After travelling around the world for a year she returned to the UK and spent 3 years consulting for...
Blog Posts
TEDx Vancouver 2012 – Largest ever !
WOW! What a great day. The event was a huge success and we sold out with 2300...
New collateral for St James Community Services
We got the chance to stretch our legs with the new graphic identity when we...
FRANK and TEDx
I'm happy to announce that this year we've been chosen by TEDx Vancouver as...
