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Tag Results For: Positioning

Marilyn Jean

Marilyn Jean is a members only flash sale site for mothers. They engaged FRANK to develop a brand strategy and potentially re-design their graphic identity. The results were so profound that they prompted a re-position in the market and fundamental changes to the way they do business...

Branding | Design | Marketing Strategy | Positioning

Roam Mobility launches across Canada

This week we launched Roam Mobility across Canada. The PR strategy was activated by our friends at SIP Publicity, and lots of social media support by our other friends at Social Victory. Media response was strong and consumers are showing relief...

advertising | creative | Positioning

Roam Mobility

Roam Mobility is a new Canadian mobility company that specializes in products and services for the traveler. They launched January 2012 and needed FRANK's help getting their brand off the ground. Services included brand strategy, brand identity, marketing strategy, Collateral development...

INTRODUCING – ROAM MOBILITY

FRANK is happy to be getting together with Roam Mobility on a re-brand project. Roam offers affordable international telephone roaming that's a fraction of the rate of the major carriers (so you no longer have to get screwed by your phone company when traveling!) They're already...

Business to Business

Marketing and advertising principles still apply in the B2B space and all the things we do at FRANK within the consumer space are relevant to this category. Marketing between businesses has its nuances, but ‘people’ run businesses and therefore the rules of sensory delight and...

Naming

A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...

creative | Naming | Positioning | Strategy | Writing

Branding

Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...

Marketing Strategy

A good marketing strategy will focus finite resources towards increased sales and competitive differentiation. A ‘great’ marketing strategy will also have a touch of creative genius that inspires all those it comes into contact with. This added dimension is applied through an explicit...

marketing | Marketing Strategy | Positioning | Strategy

Advertising campaigns

By delivering a powerful message that resonates with consumers you can increase product awareness, drive purchase intent, increase brand advocacy, differentiate from competitors, increase perceived value, increase customer loyalty, educate on features and benefits, and open new markets...

Parvia

Parvia is a revolutionary product aimed at hobbyists who like constructive pastimes. Parvia and FRANK collaborated on a marketing strategy project to define the positioning for the product, subsequently FRANK became a key driver of the communication strategy. FRANK proposed website...

Chris Neary

Chris Neary began his career in London at Omnicom owned AGENCY.COM, a full service interactive advertising agency. Chris became a Creative Director on brands like Intel, FoxTV, Endemol, Colgate, and Compaq focusing on early adopters of internet and mobile advertising and commerce. It was...

Grant Fraggalosch

Grant is an award-winning creative director and writer who has worked on high profile brands such as Ford, Duracell, General Motors, Cathay Pacific and Rogers, and at such recognized agencies as MacLaren McCann, Young & Rubicam, and Rethink Advertising. In so doing, he has developed a...

Eric Brooke

Eric has worked in marketing & communications for 17 years, in private and public corporations, non-profit and government sectors in both Europe and North America. In addition to leading divisions responsible for delivering core marcoms strategy and execution, Eric has also been...

Branding | Campaign | Marketing Strategy | Positioning | social media

Victoria Newitt

Victoria began her marketing career for a large tour operator in the UK before moving into CPG and working for Kellogg. She worked in Consumer Promotions, Brand Management and Innovation. After travelling around the world for a year she returned to the UK and spent 3 years consulting for...

Grant Proulx

Grant offers clients a rare combination of raw creativity and clear strategic thinking. He has been Senior Copywriter at venerable global advertising agencies like Publicis and MacLaren McCann, and has freelanced for the likes of TAXI, DDB Canada & Rethink. He has worked on a horde of...