Tag Results For: Strategy
INDUSTRIAL BRAND + FRANK
FRANK is teaming up with Industrial Brand to deliver on the Roam Mobility project. This partnership may result in some verbal uppercuts, chest beating, fist fighting, and the occasional groinal kick... but sometimes it just makes sense to dance with a peer to bring the best work to...
Marketing Strategy
A good marketing strategy will focus finite resources towards increased sales and competitive differentiation. A ‘great’ marketing strategy will also have a touch of creative genius that inspires all those it comes into contact with. This added dimension is applied through an explicit...
Creative Services
Using strong imagery in your marketing communications enables you to appeal to people on a deeper emotional level, prompting positive responses like amiability, trust, competence, innovation, scale and much more (i.e. whatever your brand attributes are). Strong brands use this technique...
Ideas
Ideas are everything. To cut through the clutter of everyday noise and inspire people everything you do needs to hinge on a good idea. Whether its an advertising campaign, a piece of collateral, a business idea, or a piece of packaging… the idea will be the factor that makes it win or...
Branding
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
Naming
A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...
Social Media Marketing
Social Media Marketing is a new form of marketing that’s a result of Internet applications allowing content ‘consumers’ to also become content ‘creators’. Within social media, information and ideas are exchanged in a purely democratized manner (i.e. there is little room for...
Business to Business
Marketing and advertising principles still apply in the B2B space and all the things we do at FRANK within the consumer space are relevant to this category. Marketing between businesses has its nuances, but ‘people’ run businesses and therefore the rules of sensory delight and...
Coastal Contacts
Coastal Contacts are an international brand with online stores in Canada, US, Australia, New Zealand and more. FRANK developed the advertising platform for the brand; designing and building a series of Flash interactive ads and landing pages. FRANK also re-branded 'Lensway', one of...
Blog Posts
Peter Holst – New work
In his photography, Peter Holst creates intense and dramatic narratives that...
Of Puns and Fun
In an effort to deliver fresh ideas, Creative Directors often end up...
A Picture Speaks A Thousand Words
Designers are always accused of placing great emphasis on white space. It is...
