Talia Cohen designed this saucy wine label for FRANK’s Christmas promotion last year. We posted it online and within a few weeks were winning packaging awards, being featured in design publications, and being asked to exhibit at wine shows. The idea is that you substitute platitudes for...
A great name can springboard you way ahead of the competition saving you thousands of dollars in marketing, making emotional connections with customers, and contributing to a brand that evokes meaning and relevance. Boiling down a positioning strategy into a few words may appear to be...
Effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more. Bringing brands to life and...
Using strong imagery in your marketing communications enables you to appeal to people on a deeper emotional level, prompting positive responses like amiability, trust, competence, innovation, scale and much more (i.e. whatever your brand attributes are). Strong brands use this technique...
By delivering a powerful message that resonates with consumers you can increase product awareness, drive purchase intent, increase brand advocacy, differentiate from competitors, increase perceived value, increase customer loyalty, educate on features and benefits, and open new markets...
Kyoto Planet are a large environmental consultancy that partner with large corporations to measure, reduce, and if necessary offset their carbon footprint, to comply with Federal rulings according to the Kyoto Protocol. FRANK...
Grant is an award-winning creative director and writer who has worked on high profile brands such as Ford, Duracell, General Motors, Cathay Pacific and Rogers, and at such recognized agencies as MacLaren McCann, Young & Rubicam, and Rethink Advertising. In so doing, he has developed a...
Tony Nichols is an award-winning copywriter, creative director and trumpet player. Tony has been moving words around professionally for over 10 years, both as a freelance consultant and for top agencies like DDB, Cossette, Blast Radius, and TBWA. His portfolio includes work for companies...
Grant offers clients a rare combination of raw creativity and clear strategic thinking. He has been Senior Copywriter at venerable global advertising agencies like Publicis and MacLaren McCann, and has freelanced for the likes of TAXI, DDB Canada & Rethink. He has worked on a horde of...