BioLytical is a BC based company with international reach. FRANK helped BioLytical launch the 60 second HIV test kit by bringing in Virgin Mobile as a top tier sponsor. With Virgins help, BioLytical was able to take its product on a national road trip securing media attention on all the national news stations. Richard Branson still uses the test kits in his outreach programs in Africa.
September 17, 2010
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Client and Richard Branson in publicity shot
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Celebrity support at event
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Packaging for promotional handouts
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Washroom ad placed in bars in major cities
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Print ad in Globe and Mail
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Press pack for event support
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Promotional postcard
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Event truck fully wrapped
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Event invite
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Website
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